The Emerging Spirit Initiative and the WonderCafe

The following is from the United Church of Canada web site:

Emerging Spirit is an initiative focused on establishing and nurturing a new relationship between the United Church and Canadians, especially those between 30-45 who are one of the first Canadian generations to grow up largely outside of the church.

The two parallel strategies of Emerging Spirit are:

  • creating a media presence to raise awareness about The United Church of Canada and extend an invitation to those aged 30-45
  • encouraging, training, and resourcing congregations as they work to develop the quality of their welcoming ministries to 30–45 year olds

    • Emerging Spirit also offers important opportunities for congregations to:

  • reclaim and proclaim the key elements of the gospel they are called to live out in their context
  • reassess how they are perceived in their local communities
  • strategize about things they might do to be more welcoming to those who don't currently attend a faith community

    • In conjunction with the iniative, the United Church has launched the Emerging Spirit advertising campaign. The ads are designed to attract attention, elicit conversation, and point people toward the WonderCafe, a rich and fascinating web site.

    It takes about a minute to register at the WonderCafe. Click on "Join WonderCafe" (right under Log In) and create a profile. Then check out the unusual ads and review and add to the lively discussion.